ECONOMYNEXT- Sri Lanka’s tourist arrivals for July were down 46.9 percent to 115,701 from a year earlier following the Easter Sunday attacks, the Sri Lanka Tourism Development Authority said.
The arrivals in July were an improvement from a 57 percent fall in June and a 71 percent fall in May.
“The market has significantly shown progress over the past few weeks and we are happy to notice that the occupancy rates are increasing in hotels across Sri Lanka,” SLTDA Director General Upali Ratnayake said.
“Further, we are hopeful that the industry will have a satisfactory season from October onwards,” he said.
Arrivals in July were a 83 percent growth from a month earlier.
The Easter Sunday attack by Jihadist terrorists on three churches and three luxury hotels killed over 250 persons including 44 foreigners.
Global travel publications such as Lonely Planet and Travel and Leisure have continued to support Sri Lanka as one of the world’s top destinations despite the terror attacks.
Foreign states removed their travel advisories on Sri Lanka in June.
The tourism industry is recovering faster than expected, analysts say.
The Sri Lankan government is yet to launch a public relations and advertising campaign to generate interest in Sri Lanka due to delays in the procurement process.
However, a budget promotions campaign was launched in India, while the government also removed visa fees and lowered airport charges to reduce airfares to Sri Lanka.